How to Benefit From the Recent Google Panda Update

by WorkFromHome on July 24, 2011

Search engines use algorithms to try to figure out the best ways to rank content based on a number of factors, but the general idea is to try to give users the best search experience possible by providing high-quality content from original sources that meet the users’ needs. Along these lines, the Panda Update from Google is a set of changes made to Google’s search algorithm that drastically penalises low-quality content and boosts the rankings for pages with high-quality content. This particular update has upset many people who try to make money online with low-quality content because it has caused significant drops in their earnings. As a blogger or affiliate marketer, it’s critical for you to be able to adjust to the Panda Update and to be able to benefit from it, and here we’re going to show you how to do just that.

How Bloggers Can Naturally Get an Advantage

A lot of people want to work from home by maintaining one or more blogs, and because the Panda Update caused big changes to the way Google calculates search rankings, bloggers need to learn how to get an advantage by working with the update instead of against it. A lot of affiliate marketers and bloggers were hurt by the Panda Update because they used a lot of low-quality, rehashed content. To use the Panda Update to your advantage, you have to make blog posts that are the exact opposite of this. There are many approaches you can take to create high-quality content, but the general idea involves mixing in your own personal opinions and experiences with general discussion about your niche and industry news when you’re blogging. It takes longer to produce content this way, but you’ll be working with the search engines instead of against them when trying to rank well.

Considerations for Article Submissions

To gather backlinks, many bloggers and affiliate marketers distribute articles to directories. Unfortunately for many, the fashionable thing to do before the Panda Update was to submit a large volume of low-quality articles, often taken from other sources, to try to benefit from the large quantity of links. Not surprisingly, the Panda Update greatly crippled the linking power of this method by dropping the value of the pages these articles were posted on. To make money online in this post-Panda Update environment, you’re going to need an article submission strategy that is based on quality instead of quantity.

Content Quality vs.. Content Quantity

No matter where your content is posted, the search engines want it to be useful and helpful to people who are searching. The Panda Update is only the beginning of an inevitable crackdown on bloggers and affiliate marketers who spam search engines with lots of low-quality content. If you want to build an online business that’s going to stand the test of time, then you’ve got to get right in the eyes of the search engines before it’s too late. Here’s how to do it.

What getting right consists of is dropping the quantity-based approach that so many Internet marketers use and focusing on building a foundation of good content that people will find useful and actually want to read. From this foundation you’ll have a source of linking power and search engine authority that will act as a nucleus for your online empire around which everything else revolves. You’ll be able to leverage this solid foundation of content by getting new pages of content ranked faster and higher in the search engines. This approach will continue to work better over time than the current fashionable black hat approach of sending thousands of spam links to content that you want to rank in the search engines.

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