How To Make Money With Affiliate Programs

by WorkFromHome on April 18, 2011

If an individual or business wants help promoting their products or services, a common marketing method is to use affiliates to drive sales. An affiliate is essentially a worker that promotes the products or services in question and receives a commission when a sale is made. Being an affiliate is one of the most basic ways to make money online. The process of making money with affiliate programs is not difficult in theory. However, the actual application of these theoretical principles requires a lot of research and testing.

The general process of making money with affiliate programs is as follows. First, a person will sign up as an affiliate for some product or service he or she wishes to promote. Next, the person will set up a website used as a tool to promote the product or service in question. Web traffic is then led to the promotional website. From the statistics gathered on how this traffic behaves, adjustments are made to different parts of the website. The purpose of this is to figure out what works and what does not so that the affiliate can make more money from his traffic.

Choosing an Affiliate Program

There are two basic ways to choose an affiliate program. The first way to choose a program is to pick some product or service from a niche you are personally interested in. The second way is to choose a program that performs very well in terms of profits. In a perfect world it would be possible to have programs that fit both of these criteria, but there aren’t always programs available like that.

The main advantage of choosing an affiliate program from a niche you’re interested in is that you can more easily write content and be more motivated to work on your website since your interest in the given niche will motivate you. On the other hand, the main advantage to choosing a more profitable program is, rather obviously, the potential for higher profits.

Set Up a Mailing List

The fact of the matter is that no matter what product or service you are promoting, the majority of people will not make a purchase the first time you sell to them. However, if you get a second, third, fourth, and fifth chance to sell to them, then you will make a lot more money. The best way to achieve this is to have a mailing list, and to prompt readers to sign up for your mailing list in exchange for some special free gift. A common example in affiliate marketing is some sort of free electronic book or report on a topic in the website’s niche. Once a reader has signed up for your mailing list, you get many chances to sell to them instead of just one, and this is where you’ll make a large portion of your money with affiliate programs.

Solid Website Layouts for Affiliate Marketing

As long as your website layout is clean and makes the sales copy easy to read, it’s hard to go wrong. You also want to make sure that the links on your website for joining the mailing list and purchasing the product in question are easy to find. It’s best if they visually jump out at the reader, and one way to achieve this is to make them a different colour than anything else on the page. Ideally, the link to join your mailing list should be the first thing a person’s eyes go to when your page loads in their web browser.

Test Everything and Test Often

What separates people who make it with affiliate programs and people who do not is how much they test. Split testing is the act of comparing two choices to see which performs the best for your affiliate marketing campaign. For example, you could test having your link to purchase in red or blue. After a sufficient sample size of potential buyers, you might see that red was outperforming blue, or vice versa. In this example, you could then test the “winner” against another link colour to see which was best. By split testing every aspect of your affiliate marketing campaign, you can constantly be improving your results, which will make you more money.

In Conclusion

Here we’ve looked at how to make money with affiliate programs. The steps are straight-forward, and so what it really comes down to is how much work you put into your websites and your campaigns. By following the principles outlined above and testing often, you can make a lot of money by promoting products and services as an affiliate.

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