How to Make Search Engines Index Your Blog Well

by WorkFromHome on May 27, 2011

There are many individual web pages that make up your blog. When search engines look at your blog, they start with one page and then look at every page linked to from that first page. For each page, the search engine analyses the content and uses this analysis to decide if the page should be indexed in the search engine’s listings. The process is then repeated over and over indefinitely. The more pages you have indexed in search engines, the more readers you will get from search results, and the more money you will make from monetizing your blog. What follows is a guide to getting the pages of your blog indexed well so that you can reap the rewards.

Interlinking Your Posts

Post interlinking is the act of linking to one blog post from the body of another post. This has a number of advantages, but for indexing it helps search engines to find pages quickly and easily. When search engine spiders are crawling your blog, they tend to hop from one page to another in what can seem like a random order at times. There is actually a very specific logic to this order, and interlinking posts helps you to use this logic to your advantage.

An additional benefit of interlinking your posts is that you can use it to target specific keywords in the search engines. For example, if you want to help your page “widgets.html” rank for the keyword “pretty widgets”, then you could make a blog post talking about widgets with a link to “widgets.html” using the anchor text “pretty widgets.” The text anchor used helps search engines figure out what keywords to rank your pages for, and interlinking blog posts can give you some degree of control over this.

Using Accurate Post Tags and Categories

Many people skip over using tags and categories to organize their posts because they don’t see much of a point in using them. Unfortunately, this means that the search engines will have a much more difficult time indexing their blogs. When you use good, simple, descriptive post tags and categories, then all of your posts on similar topics will be grouped together. This means that groups of similar pages from your blog will get indexed at the same time instead of individually, and it also means that you will be more likely to rank for relevant keywords.

Finding and Targeting Pages That Aren’t Indexed

Once most of your blog is indexed by the search engines, you should take the time to figure out which of your posts have not been indexed. One by one, you can use interlinking strategies to get these pages indexed. One such method, if you have a list of posts that haven’t been indexed yet, is to create a section heading for “featured posts” on your homepage. Under this section heading, make links to each of the pages that have not been indexed. While everything will appear normal to your visitors, they will have no idea that your “featured posts” section is actually an indexing tool.

New posts usually take a few days to get indexed, but you can speed up the process by putting a section in your task bar that lists your most recent five to ten most recent posts. This will create links to your newest posts on all of the pages of your blog, and as a result, the search engines will pick them up quickly. This is almost like an automated version of the “featured posts” trick since the blog software will automatically update the list of most recent posts for you in most blogging platforms.

In Conclusion

If you put it all together and spend some time on indexing, you can get more visitors and more money from your blog. Making sure that posts are indexed as you go along will help to prevent you from worrying about it in the future.

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