When to Outsource: A Guide for Affiliate Marketers

by WorkFromHome on July 10, 2011

The choice to do something yourself or to outsource the job to a third party is based on an analysis of the job in question as an investment. There are a number of factors that go into this analysis, including the price of the work, the quality of work received, your own capabilities to complete the job in question, and your available time to work on the project you’re considering outsourcing. Each factor is important in the process of deciding if something is to be outsourced, so here we’re going to give you a guide to use when facing this kind of decision.

Considering What Outsourcing Costs

The monetary amount that a third party would charge you is only one component of the true cost of outsourcing. There are additional factors that come into play, like the chances of receiving low-quality work and the time spent waiting on your work to be completed. There can also be tax implications of hiring a third party, depending on your specific location, that could lead to additional costs.

One way to put yourself at a lower risk for unexpected costs is to stick with third parties that have a good reputation in their respective fields. For example, when hiring writers or web designers, you should make sure that they have a history of turning in high-quality work on time. Before you hire someone, ask for work references, and get a clear picture of what it will be like to work with this person.

When to Do the Work Yourself

There are cost considerations for doing your own work as well. The time it will take you to do the job and the stress it will cause you are both important factors that should not be underestimated or taken lightly. If you aren’t skilled enough to perform a job as you want it done, then it will take time and possibly money to learn the skills required to get the job done. These are costs just like any other, and must be weighed against the costs of outsourcing.

The main benefit of doing something yourself is that you don’t spend money upfront for it. If a certain job would cost $100, and you can do it for yourself in three hours, then you are effectively making $33.33/hour by choosing to do the job for yourself instead of having it outsourced. If you could make $50/hour during that time by doing something else, then outsourcing would be worth an extra $16.67/hour over those three hours.

Limited Time Availability and Other Factors

Once your affiliate marketing operation reaches a certain level of growth, you won’t be able to continue doing everything for yourself since you simply will not have time. When you reach this point, you are forced to either stop growing or start outsourcing. You should make plans to outsource long before you get to this point so that you will able to maintain consistent growth.

If you are happy with the level your affiliate marketing operation has gotten to, and you want to free up more personal time for yourself, then outsourcing can allow you to work fewer hours without sacrificing as much profit. For full time affiliate marketers, this can mean more time to spend with friends and family, which is one of the reasons many people become self-employed in the first place.

Putting It All Together

In your analysis, you have to remember that outsourcing is not a magic bullet. Outsourcing is a tool like any other, and the results of using the tool are based on your own choices. Use the factors discussed above to analyse your different options, and make the best choice based on your own specific circumstances and goals.

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